Search Engine Optimization

Website Structure is an important aspect of giving your website the visibility you need. A website's structure plays a vital role in Search Engine Optimization, or SEO.

The basic architecture of your website needs to be sound for it to feature prominently in any rankings.

From this aspect, less is definitely more. Your website has to be user-friendly and easy to navigate. This is not just to make it easy for visitors to use the website. It also allows search engines to crawl your website, and determine its content.

Search engines use ‘spiders', ‘robots' or ‘crawlers' to search the internet on a regular basis, and to bring back to the search engine the information they find. Algorithms are then used to process all this information, and to rank the relevance of the websites looked at. They can then be listed on results pages when people use a search engine.

Structuring your website in a logical and simple manner will allow the ‘robots' to check more pages on your website, and to gather more information for the search engine to use in determining your website's place in their rankings.

Providing a Site Map is one way of helping the ‘robots' in their search, so are plenty of internal links – i.e. pages that can be reached from several other pages on the website.

There are four main tasks in Search Engine Optimization:

  • On-site optimization
  • Off-site optimization
  • On-page optimization
  • Search Engine results page

At Robust Haven, our experts will provide you with the structural advice your website needs to ensure that it will feature high up in the search rankings. This will attract more visitors to your website, providing your company with more business.

Robust Haven will help you by:

  • Creating an SEO plan to ensure that your website has a high ranking in search results
  • Coordinating and implementing all your SEOrequirements
  • Researching your local competitors to ensure that you have the edge in your market
  • Researching new ways to increase organic traffic to your website.
  • Building an in-house organic SEOreporting system
  • Working as your SEO Staffing Manager by hiring and managing Article Writers, Link Builders, etc to increase your web presence.
  • Ensuring that you have Page SEO Optimization for every page in your website.
  • Providing Code Structure Optimization to ensure that visitors and Search Engines can find your content easily.
  • Providing Keyword and Market Research to give you an edge over competitors.
  • Building a Game Plan for you to dominate your niche.

Take a look below at how we have used this expertise in order to gain an increased number of visitors to our own website, and then imagine the effect on your business when we have used this for you.

results of our structural changes applied

At Robust Haven we increased visitors to our website by 45.51% over a one month period. Our experts can help you to do the same for your website – this will increase your traffic and your customer-base.

If you want your business to be a market leader in its field, can you really afford not to take advantage of the magic we will provide? You owe it to yourself and to your business.