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When done properly, a project written in ASP.NET MVC can provide better clarity of vision, purpose, and can even reduce the overall project risk.

Starting your new application following the best practices will:

• Encourage a test driven mentality that ensures business requirements are verified when running regression suites.
• Allow views to be designer friendly through view-models and gives designers the full control of final html rendering.
• Encourage decomposing the problem into horizontal layers, that starts a well decomposed and architected project.
• Enable a team to use vertical slicing (work in parallel) to deliver iteratively and incrementally business features.

ASP.NET MVC should be considered by any business with an existing web application that does not provide business value features with a quick turnaround or a business that has a high defect count after each release.

Today's products are increasingly being pressured for internal algorithms of embedded systems to be adaptive and provide user extension points. The extensions enables a consumer to customize the hardware behavior based on their rules and preferences. Samples of these software defined devices can be seen in the market today as software defined radios, custom automatic transmission controllers, and small office home office routers.

If you currently have a brick and mortar businesses don't wait to put your existing services online, your competitors[1] may already be stealing the online market away.

If your looking to expand your market, licensing your businesses existing infrastructure and application services [2] could potentially provide quick returns.